1 Empathise with the clients needs in order to understand the problem to be solved.
2 Define the brief, through asking specific questions, so that everyone knows the aims and end goal.
3 Research visual references that may influence the direction of the proposed solutions. This may mean refining or amending the brief.
4 Develop a range of initial ideas.
5 Show these designs to the client in order to be able to develop them further and make sure they meet the brief, giving them a feeling of ownership through being involved in the process.
6 Finalise and develop these approved designs into finished solutions across different media as required.
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